Client mandate
Water infrastructure starts with trust.
AquaDrill is a Tunisian company specializing in drilling and hydraulic systems. Maison GR designed and built their institutional web presence — bilingual, technical, and built to convert B2B decision-makers.
The challenge
In industry, your website is your first handshake.
B2B clients in water infrastructure are not looking for a product — they are looking for a reliable partner. Before calling, they check the website. If it is poorly structured, lacks visible certifications, or is hard to navigate in two languages, the contract goes elsewhere.
B2B
Institutional clients
Municipalities, contractors, engineering firms.
FR/EN
Bilingual presence
Local Tunisian market + international projects.
SEO
Technical search
B2B queries for hydraulic drilling systems.
Contact
Direct conversion
Qualified quote requests, not generic traffic.
The clients
Three decision-makers. Three different journeys.
Each type of client arrives with a different need. The information architecture was designed to serve all three without creating friction.
Municipalities
Public tender process
Looking for certifications, references, and regulatory compliance. Technical content and downloadable documents are the priority.
Industrial contractors
Fast quote
Want technical specifications and a direct contact. Every second of unnecessary navigation is a lost lead.
Engineering firms
Technical due diligence
Read spec sheets in detail. Credibility comes from specifics — not taglines.
Information architecture
Dense inside. Clear on the outside.
Industrial hydraulics is a technical discipline. Product sheets, certifications, project references, drilling capacities — all information that needs to be accessible without overwhelming the user on the homepage.
Clear hierarchy
Home → Services → Equipment → References → Contact. Each step reduces doubt and moves toward the request.
Trust signals first
Certifications, years of experience, and completed projects appear before detailed technical content.
Seamless bilingual navigation
Language switching does not reload the page and preserves scroll position — no friction for international users.
Contextual CTA
A floating contact button on mobile, short forms at the bottom of each service page. Quote requests never ask for more than 3 fields.
Bilingual
French for Tunisia. English for the world.
AquaDrill operates in the local Tunisian market (French-speaking) and on international projects (English-speaking). Bilingualism is not an option — it is a market constraint.
Source content, not translated
Each language was written natively. French is not a translation of English — both reflect the technical register of the target market.
SEO per language
Two independent metadata trees. English and French queries land on the right pages, not the same duplicated content.
Structured hreflang
Canonical signals for Google. The site does not cannibalize itself across languages.
Credibility
The signals that close a contract.
Visible certifications
Technical accreditations are shown on the homepage — not buried in an About page.
Project references
Completed projects with location, infrastructure type, and capacity. Concrete details, not generalities.
Team and expertise
Human technical profiles create a trust relationship that logos alone cannot establish.
Frictionless contact
Visible phone number in the header, short form, 24h response time explicitly stated.
Technical decisions
Stack chosen for stability, not trend.
Next.js
SSR for B2B SEO. Technical queries need to index server-rendered pages, not JavaScript for crawlers to parse.
Framer Motion
Sober animations that reinforce credibility without distracting from it. Page transitions are smooth, not spectacular.
Render
Zero-ops hosting for the client. No DevOps skills required to maintain the site after delivery.
Technical SEO
Sitemap, canonicals, structured metadata (LocalBusiness, Organization), and Open Graph for B2B LinkedIn shares.
Bilingual routing
/fr and /en route architecture with hreflang. The client can add content in both languages without touching code.
Contact form
Lightweight client-side validation, submission via edge function. The client receives structured quote requests directly by email.
Your institutional presence.
Maison GR designs and builds B2B websites for companies that want to turn their credibility into contracts. Tell us about your project.
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